ONITSUKA TIGER WELCOME’S RASHMIKA MANDANNA AS INDIA’S FIRST BRAND ADVOCATE!
Japanese fashion brand Onitsuka Tiger has announced the nation’s heartthrob and style icon, Rashmika Mandanna as India’s first brand advocate. The brand is known for bringing forth the best of contemporary collections combining fashion with sports and heritage with innovation. With her stylish persona, playful vibe, and endearing energy, Rashmika resonates well with the brand ethos.@rashmika_mandanna @OnitsukaTigerindia @onitsukatigerofficial #OnitsukaTigerIndia #RashmikaMandanna
Amruta Fadnavis along with Divyaj Foundation dedicates Project “ASMITA” for Women Police officers of Mumbai Police
Mumbai Police and Divyaj Foundation have come together for a joint initiative, Project “ASMITA” for the welfare of the Mumbai Police Women force that was launched on 8 March 2023 in the presence of Commissioner of Police, Mumbai, Maharashtra Shri Vivek Phansalkar, Mrs. Amruta Fadnavis of Divyaj Foundation, Spl. Police Commissioner Shri Deven Bharti, Joint Comm of Police Administration Shri S Jayakumar, and the IPS-Law and order Shri Satya Narayan.Mumbai Police Commissioner, Shri Vivek Phansalkar mentioned, “Empowerment of women is very important, and for this everyone should make joint efforts. I wish all women a very Happy International Women’s Day.””Project ASMITA will help around 5,000 Mumbai female police officers to balance their professional and personal responsibilities. This programme will improve their capacity to take advantage of new opportunities by training them in a variety of areas, including mental health, physical fitness, yoga, meditation, and psychological counselling, as well as dealing with problems at work through various programs that will improve their leadership skills.I am confident that Project ASMITA will boost the confidence of Mumbai Police Women force and will motivate them to take up assignments which are currently led by a majority of men in the Police force”, said Mrs. Amruta Fadnavis who herself is a trained classical singer, a social activist, Banker, and a Homemaker.Previous initiatives by Divyaj Foundation includes, musical talent program for the underprivileged talented children, rehabilitation under the initiative second chance for Arthur and Thane Jail inmates of Maharashtra prison department, wellness programs for the BMC safai karamcharis, health check-up camps for security guards of the Maharashtra State Security Guard Board. The Foundation is also actively involved in various clean-up drives at Mumbai and nearby areas and yoga workshops for the socially excluded on International Yoga Day.
Shweta Bachchan and Navya Nanda come together for Legend 1942 to celebrate International Women’s Day
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8th March 2023, Mumbai: On the special occasion of International Women’s Day, the country’s most dynamic mother-daughter duo Shweta Bachchan and Navya Nanda come together for Legend 1942 in honour of women who support each other across all aspects of life, in view of a diverse, equitable, and inclusive world. Legend 1942 is a range of Luxe Perfumes, curated by Mr. Amitabh Bachchan and crafted by Anuradha Sansar, Co-founder, and CEO. The brand features fragrances that are created for him, for her, and for anyone with an appreciation for intriguing alchemies, this distinct gender-fluid collection comprises three variants, Flamboyance, Heritage, and In-DNA.
Each of these variants has two sub-variants, Black and White, symbolising the yin and yang. Shweta Bachchan and Navya Nanda came together to support the brand that is so special to their family. On Instagram, Shweta wrote “Am I more? Am I less? Am I his equal? Why should I be? I am not a number. I am me. And I am equal to myself. That’s what matters.” Followed by Navya’s post that said “I choose to be strong and beautiful.” Fragrance, much like clothing, can be a means of expression. It can ignite moods, celebrate feelings, light up occasions, and communicate ideas with a whiff. Keeping in mind, this initiative by Legend 1942 is a powerful concept to uphold women’s achievements, recognize challenges, and focus greater attention on women’s rights and gender equality. Their posts featured the Legend 1942 IN-DNA perfumes in white and black.Shweta’s post : https://www.instagram.com/p/CphENt8SH7h/?hl=enNavya’s post : https://www.instagram.com/p/CphEIM8uZx0/?hl=en India has an undeniable spirit. A pulsating heart that unites its people, a zest for life fed by the idea of home. An aura that is at once calm yet powerful, sensual yet subtle. In-DNA is a pair of fine fragrances designed as a celebration of this extraordinary exuberance. A paean to an idea born of the heart, not the mind. Ingredients: Vetiver with notes of Orange, Mint, Cedarwood, Pepper and Patchouli. Priced at INR 3,000 FOR 30ml and INR 6,000 for 100ml.Available at- https://legend1942.com/
Bollywood over the past so many decades has under gone major transformation says Kailash Adhikari
Once in a while, an engaging and intriguing thriller drama arrives on the screen and impresses the audience. Karm Yuddh is one such show in recent memory. As expected, the Kailash Adhikari produced and Ravi Adhikari directed series is packed with intense drama, revenge, bloodshed (but less), suspense, love and romance.
Karm Yuddh begins by building up the story as a family revenge drama, where Vardhaan Roy’s (Rajesh Khattar) second wife, Indrani Roy (Paoli Dam), is leaving no stone unturned to become the chairman of the Roy Group of Industries, which was allotted to her husband, who is suffering from a paralysed body after a huge accident. On the other hand, the big brother, Bhisham Roy (Satish Kaushik), is using his power to get to that chair by hook or crook.
We spoke exclusively with the producer of Karm Yuddh Kailash Adhikari on his extravagant venture.
- How was the experience working in the series?
Karm Yuddh is a huge canvas show with an ensemble cast, thus, working on this project has been a completely different experience. We have shot over 90 locations which was a mammoth task in itself. The entire production team and all departments were literally on their feet 24/7 to bring this mega canvas in front of the audience. Immense amount of detailing has gone into each and every shot in terms of it’s location, production design, costumes etc. This show is a result of an entire team effort.
- As a producer how much was your contribution during film making ?
Right from it’s conception to final delivery a producer has to be involved in each and every stage of the production. I personally believe that director is the captain of the ship and it is his/ her vision that the audiences see. Having said that a producer’s role is of making sure that the product gets all it’s elements in place for the director to express his vision properly.
- Tell us about your experience with the star cast?
Karm Yuddh is blessed to have a stellar star cast with Ashutosh Rana, Satish Kaushik, Paoli Dam, Chandan Roy Sanyal, Rajesh Khattar etc and it was a wonderful learning experience for me as a producer to be able to work with them. When you work with a great star cast who are absolute brilliant performers your responsibility as a producer doubles. I would just like to say that myself and Ravi were just blessed to have such stalwarts being associated with us on our project. It is always an enriching experience of working with such actors.
- What do you wanna say about changing Dynamics of Bollywood?
Bollywood over the past so many decades has under gone major transformation and each time it has been able to successfully reinvent itself. No doubt that the current year has been challenging for Bollywood but I am pretty sure that it will come out victorious. Having said that, makers will have to adopt to a new style of storytelling which will give the audience a different theatrical experience.
Students from INIFD and London School of Trends set to showcase at New York Fashion Week ‘22
Inter National Institute of Fashion Design (INIFD) and London School of Trends (LST) will be celebrating the creativity of emerging Indian student designers by presenting “INDIAN FASHION TRUNK” at New York Fashion Week for the 7th Season on February 12, 2022, at 7.00 p.m. (EST) at Ziegfeld Ballroom, New York, USA.
Anil Khosla, CEO, INIFD, said, “Our aim is to provide our students true exposure and skills to excel in their careers. The collaboration of INIFD X LST at NYFW is a testimony of the same. I’m incredibly proud of all the student designers who worked hard to source the required materials and create a beautiful collection despite facing difficult situations professionally and personally due to the pandemic.”
The young talent has proved their mettle in these uncertain times by not only adapting themselves to the new normal but also bringing out their best creative prowess which will get all the attention at New York Fashion Week 2022.
Sunny Somra, Director, London School of Trends, said, “It’s our 7th season at NYFW presenting Indian crafts and artisans for the world to witness the hidden gems of India through the vision and creativity of our students under expert mentoring. It’s commendable that in times of pandemic, INIFD connected as a team with more the 100 design schools pan-India, as a part of our exclusive partnership. They have truly lived up to the adage, “The Show Must Go On…”
Set to represent India at a prestigious global platform like NYFW, the collection by student designers will reflect ‘Craftsmanship of the Future’. Capturing the spirit of India with students coming from diverse backgrounds, they are focusing on fall-winter trends for the 2022 season.
Mentored by Fashion Expert Gintare Jankuniene, the Indian Fashion Trunk will be presenting 52 garments; all of which reflect their own personal narratives.
Ritu Kochhar, Director, INIFD, said that “Indian Fashion Trunk designs depict our rich culture, indigenous craftsmanship, art, design, originality, textiles from different states of India. Its vibrant colors with rich deep hues and fabrics are one-of-a-kind due largely to the craftsmanship that makes India a powerhouse source for fashion. I am extremely proud of the student designers who have worked hard in these difficult times to give their best shot.”
The show will be live streamed on social media handles of INIFD and LST. Instagram: @londonschooloftrends @inifdofficial
About the institutes
INIFD is a globally recognized institute for Fashion and Interior Design. They offer focused training for aspirants of all levels with courses perfected over 26 years. Established in 1995, INIFD is accredited by IOA. Their pioneering guidance programs are designed to pave the way for a generation of creative thinkers and imaginative doers through our holistic, extraordinary and adaptable academic programming, experiential learning opportunities, academic and industry alliances, and commitment to research, innovation, and entrepreneurship. Their mentors include Ashley Rebello, Twinkle Khanna, Neil Holbrook, Paul Chambers to name a few.
London School of Trends is a BAC (British Accreditation Council) accredited premier design institution, offering an international Fashion & Interior Design curriculum curated and taught by globally renowned academics and industry leaders.
Founded in the United Kingdom, with over two decades of rich experience in the industry, today we boast a truly global presence with campuses in London, New York, Los Angeles and New Delhi. Through their global associations, they are giving students the opportunity to work and showcase during London Fashion Week, New York Fashion Week, Paris Fashion Week, Dubai Fashion Week, Dubai Design Week and Decorex International – the world’s largest interior design exhibition. These partnerships have been initiated with the aim of giving their students the international exposure that other design schools fail to deliver. In India, they have developed collaborations with the likes of India Kids Fashion Week, Junior’s Fashion Week, Pernia’s Pop-up Show, India Couture Lifestyle Fashion Week, Bridal Asia and Sorbet Soiree.
Singer Songwriter Shahin Badar launches an exciting new single in collaboration with Nadeem Ahmed
International Award-Winning Artist Shahin Badar is collaborating with one of the most talented Singer/Songwriters – Model/Presenter/Author & Now Music Producer Nadeem Ahmed. Their new track is called ‘Storm’ and is an amazing blend of chill vibes and Shahin’s hypnotic vocals. She is best known for her vocals on The Prodigy’s single “Smack My Bitch Up”. This single earned her a double platinum award. Her legendary vocals have featured on Hit tracks with ‘The Prodigy’, ASAP FERG, Bobina , A.R Rahman ,Indian Ropeman, Kaya Project, Dee Montero, 4Sumotion, Tim Deluxe, Reg Project, Said Mrad. Her artistic career has been long and eventful, with vocal contribution features in over 50 international film and TV soundtracks. Her vocals have also featured on shows such as the UK Music Hall of Fame, Bollywood films Yuva and Zubeidaa, the theatrical trailer for Lara Croft Tomb Raider: The Cradle of Life, Charlie’s Angels, Scary Movie 2, and Dhai Akshar Prem Ke, Closer, US sitcoms North Shore and Kevin Hill, and Sky News broadcasts. Her international presence and innovative vocals have earned much respect in the music industry. She is an eclectic artist, and her vocals are a beautiful blend of Indo-Arabic styles.
This collaboration with Nadeem comes at the heels of her collaboration with Celt Islam on the song ‘ignition’, which was a haunting livication to prodigy’s late great frontman Keith Flint, and earned her a lot of admiration and love from her fans. The song had a fresh take on music and beats, with bass-driven music. ‘Storm’ is sure to invite the same appreciation as the song carries Nadeem’s signature Chill out, Lounge, Ambient & feel-good vibes along with Shahin’s mesmerizing vocals which compliment each other perfectly. Many of her collaborations have charted in the UK Charts top ten singles. She has previously worked with famed musicians and producers such as A. R. Rahman, Liam Howlett, Tim Deluxe, Fraser T Smith, Indian Ropeman, Jah Wobble, Twista, Juliette Lewis, Bobina. Her international presence and innovative vocals have earned her many awards and global recognition. She is a celebrated artist, and an international award-winning best female vocalist. She has also been nominated for several awards during the course of her musical journey. She received a quadruple platinum disc for her contributions on “Smack My Bitch Up”. Her new launch is sure to add another hit to her successful career. ‘Storm’ has been written by ‘Shahin Badar’ & additional lyrics ‘Ranjana Gupta & Khalid Abdul Hameed” have a deep and powerful meaning.
SUNHEARRT GROUP AND AJANTA OREVA GROUP CREATES HISTORY BY FORMING JV FOR INDIA’S BIGGEST VITRIFIED TILES PLANT
Tiles have become an integral part of every home, every office and every space that you can imagine as tiles make an enormous impact and the way your interiors look. The Indian Tile industry, ranks in the Top 3 in the World in Tile manufacturing and continues to grow at a steady 15 per cent per annum. Sunshine Tiles Company Pvt. Ltd., which is well-established and popular company in India, Owned “Sunhearrt brand”. And the astounding journey that the later has had, Sunhearrt has become the 6TH youngest brand in the Indian ceramic industry today. Sunhearrt brand’s product portfolio is very diverse and with products being manufactured entirely in India. The brand is, in fact, synonymous with “Make in India” and the “Vocal for Local” initiative of the PM’s vision. Sunhearrt has maintained its position as the number one exporter in the Indian ceramic industry for consecutive five (5) years along with proudly donning the status of the first three-star export house in India. And it is the quality assurance and product innovations that, the products of Sunhearrt brand companies, last year’s annual turnover has crossed the target of Rs. 639 crore, even in the current pandemic situation and overall slowdown.
Mr.Bhudarbhai – Chairman Sunhearrt group shares, “It is a proud moment for all of us and this decision is important, to match up to the demand of the international markets. This collaboration is a testimony to the saying, “United We Stand” and thus, with this joint venture with Ajanta Oreva Group Lead by Mr. Jaysukhbhai Bhalodia and our mammoth plant at Samakhiyali, Gujarat; we are beginning our new journey to create history in the Indian Tile Industry.”
Salient features of the Plant and some key highlights are:
A separate legal entity will be formed as Sunshine Vitrious Tiles P Ltd ,who sell its product under the brand name of Sunhearrt brand.
The plant will be operational as the first largest plant in the Indian ceramic industry in a total area of 99 acres.
The plant will use the latest machinery to produce 51,000 square meters of glazed vitrified tiles per day.
A total of three production lines will be fitted in the plant periodically, the first of which will be operational in a period of six months from today.
The plant will have a total investment of Rs 270 crore in a phased manner and is expected to generate annual revenue of Rs 399 crore.
The main objective of setting up this plant will be to cater to the export market.
This plant will provide employment to the people, directly, as well as indirectly as per the estimates shown below and several members belonging to the families of those people will get their livelihood through this plant.
Direct Employment will be provided to 750+ people which includes, around 576 labourers, 100 semi-qualified staff, 50 qualified staff and 24 office staff and professional talents.
Indirect benefits include: Goods – To meet the production demand of this plant, every supplier of raw materials, consumables, as well as, the utilities required by the plant will be developed which will indirectly provide jobs to many people. Services: In order to meet the demand for production of this plant, agencies will be developed to provide services such as transport, banking, etc. to the plant which will indirectly provide jobs to many people.
Plant Will contribute to India’s GDP. By way of GST & Forex inflow.
Thus, keeping the dream of our Hon’ble Prime Minister, Shri Narendrabhai Modi to build India through the paramount motto of ‘Sabka Saath – Sabka Vikas’ in mind, the Sunhearrt Group has embarked upon the path of development and with this vision in mind for the future, we are determined to move forward in a way that takes care of the development of all our stakeholders. Shri Bhudarbhai further added that “Sunhearrt Group” will make phase wise Investment in Tiles, Sanitrayware and Bathware. The company target to achieve Rs. 1000 crore turnover in next 3 year and Rs.1500 crore turnover in next 5 year.
Famous Studios introduces Phantom Visual Lab, a state-of-the-art solution for brands to create impactful content
With digital innovations taking centre stage globally, Famous Studios showcases a one-of-a-kind visual engineering facility – Phantom Visual Lab. The facility is equipped with phantom flex 4K – an Academy Award winning high-speed camera that transmits the concept with emotion and design. The goal of the lab is to solve complex visual challenges with innovation, science and technology with a perfect blend of art and creativity that lead to extravagant visual excellence.
Famous’s Phantom Visual Lab will enable brands to showcase video content that is created with a dynamic blend of live-action shooting with CGI and post-production. The combination of programmable technology and engineering solutions will enable Famous Studios to create real-life visuals for brands, TV commercials and feature films. The Phantom Visual Lab specializes in custom made gadgets for high-speed tabletop shoots and rigs to bring precise customized real-life experiences for the partner brands.
Commenting on the visual engineering at Phantom Lab, Famous Studios creative head Jayant Hadke said, “Being a strong advocate of constant evolution, we see the need to erase the boundaries in order to create content that makes a difference or to say the least, leaves a recall. Famous Studios has successfully managed to reshape the business dynamics for partner brands with ad-films that are a class apart in recent past, brands ranging from Lakme, Kwality Wall’s, Pantene, Nivea, Amul, Cadbury, ITC (Candyman etc.), McDonald’s, KFC, Lays, Hellmann’s, Hero, Kajaria, FastTrack and many more and have seen outstanding results of the ad films shot at Famous. Going forward, with the Phantom Flex Lab, we intend to drive newer innovations in the advertising industry to create meaningful content, develop concepts, brand and content strategies, flesh out storyboards and provide solutions accordingly.”
Adding to it, Famous Studios MD Anant Roongta said, “Famous Studios has always believed in innovation and improvisation since its inception. From using Mitchell Cameras for film shooting back in the 60s to using phantom flex 4K for ad films, we have managed to change the advertising content landscape. With Phantom Lab, we intend to create an experience that makes the audience feel connected with the product. Our team of creative experts with access to international standard technology ensure a complete one stop shop solution to agencies, brands and filmmakers.”
Rizzle – one of India’s leading short video content app, is all set to announce the premiere of ‘Rap ka Mahayudh’ digital war of the Rappers
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Mumbai, March 2021: With the pandemic and the world crisis, on-ground events have now taken a backseat, digital events are grabbing the limelight. As the year begins, Rizzle gives an opportunity to all the rappers across the country to showcase their talent and become a winner.
‘Rap ka Mahayudh’ shall be judged by Rapper Big Deal and Lil AM of Team United. While Rapper Big Deal who has been known for Shahrukh flow, I’m a Chinkey, Binod Star, etc. Lil AM has associated with many rappers and released tracks like Raaz, Hard Ladke, Scene Killers, Bereham, etc. Both the Rapper Judges shall be looking at all the video entries that come-in and will shortlist rappers on a weekly basis.
Vidya Narayanan, the Co-founder and CEO of Rizzle said, “We are excited to launch Rap ka Mahayudh that aims at bringing the rapper community together- giving them a stage and the audience they deserve. As India’s leading short video platform, we pride ourselves in being creator-first and this initiative fuels our mission’s rocketship.”
Speaking about their overall association with Rizzle and ‘Rap ka Mahayudh,’ Rapper Big Deal shares, “I am really excited to associate with Rizzle for Rap ka Mahayudh. I am looking forward to seeing a lot of talent being promoted. And I would also love to connect with so many rappers on one platform.”
Sharing his excitement, Lil AM shares “This is a great platform for all rappers across the country. I’m not only looking forward to meeting a lot of new rappers but also the great performances they put up!”
‘Rap ka Mahayudh’ is sure to give an opportunity and a stage to thousands of aspiring rappers to follow their passion and fulfil their dreams.
VIVEK MISHRAA AND KANCHAN MEENA REUNITE FOR THE THIRD TIME WITH ‘THODI SI JO PI LI HAI
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Mumbai, 22nd March 2021: Kanchan Meena and Vivek Mishraa reunite to create the magic
once again in 2021 with ‘Thodi Si Jo Pi Li Hai’ The year has just begun and already we have a
desi party banger by singer, songwriter Vivek Mishraa and singer Kanchan Meena. This is not
for the first time that the two will be seen together, the duo previously released the popular
track ‘Sajna Ve Sajna’ that has already crossed 1 million views on YouTube and 2 million+ on
Facebook.
Directed by XXX, the music video is shot on a sandy beach amidst the party mode of Goa
featuring the singing duo having fun as they croon to a pumped up, desi track combined with
a catchy beat. With visuals that perfectly encapsulate the dance vibes with a sunset mood,
‘Thodi Si Jo Pi Li Hai’ is a song that makes any listener groove to it.
The track brings out the best of Vivek Mishraa and Kanchan Meena as they highlight a feeling,
we have all had, a moment when we want to share how we feel inside to the one we love,
and undoubtedly, at a moment when we have a bit of courage to guide us to bear our heart
to another. The two singers had first collaborated on the song ‘Bappa Moreya’ that received
accolades worldwide that released on the auspicious day of Ganesh Chaturthi.
Talking about the track, Vivek Mishraa shares,” I am really happy to be working with Kanchan
Meenaji again for this song. We had such a great time working on it and excited about how
the music video came out too. The song is a special dance floor number with lyrics that really
resonate with the youth. Hope everyone enjoys it just as much as we did, creating it.”
Kanchan Meena added saying, “Thodi si jo pi li hai from the start has an awesome rhythm
with a Bollywood style to it. I am very excited for the song to come out, the reaction to ‘sajna
ve sajna’ and ‘Speaker Baajan De’which crossed over 2 million views, was amazing and
we’re happy our music is getting such a great response. It’s always fun to work with Vivek
From performing with Badshaah, Atif Aslam, Kanika Kapoor, Neha Kakkar and more, Vivek
Mishraa has been growing in the music industry since 2016 with his first single ‘Soneya’. A
mother of three residing in Delhi, Kanchan Meena’s love for music began at a very young age
that has pushed her to pursue music while she completes her PHD in Law.
A feeling that we can all related to, Thodi Si Jo Pi Li Hai is a party song that will make you
immediately make you jump up and dance to anywhere
Bollywood Wink 